Social Specialist (Freelance)

Camp Wonderful is looking for a Social Specialist to develop and execute innovative and engaging content and social campaigns.

At Camp Wonderful, social is not just another channel or distribution platform, but a dynamic mix of culture, human behavior, and platform mechanics. Engagement is everything—social isn't an output, rather an input to something bigger. We are audience first, content second. Using a mix of insights and culture, our content is designed to create conversation and allow people to connect with one another through shared interests. We create, learn, and iterate. No platform, strategy, tactic, or format is off limits as long as we're capturing attention, generating conversation and providing value.

We are looking for individuals with a creative and entrepreneurial drive, who are excited to think quickly on their feet. Qualified candidates will be able to effectively translate marketing objectives into strategic social campaigns and content. While working within the social media discipline, candidates must also display an aptitude for the entire marketing ecosystem (e.g. brand planning, media planning, creative, etc.). Responsibilities include the translation of marketing briefs, insights and strategies into innovative digital, social and interactive solutions, and effectively implementing feedback.

The ideal candidate will demonstrate a strong appetite for new technology, emerging platforms, social content, gaming, pop culture and everything in between. An insatiable curiosity combined with the ability to translate intelligence and ideas into creative concepts is essential. They will have a strong knowledge of social platforms, digital content development, user experience, mobile, and emerging technologies. He or she must live, think and work in the digital world.

RESPONSIBILITIES

  • Create social content across all channels that meet our needs and elevate Camp Wonderful’s profile

  • Define key performance indicators, analytics and reporting methods on each campaign and piece of creative

  • Provide day-to-day supervision and execution of campaigns including (and not limited to) content ideation, content production, publishing and reporting across all channels

  • Work with broader team to identify ways to integrate social insights and technology into business strategies and campaigns

  • Have a solid understanding of our objectives and establish KPIs for content, engagement, and campaigns across all major social platforms

  • Work to ensure editorial calendars, content, reports, and campaigns are on-strategy, on-time and on-target

  • Recommend tent pole cultural moments for Camp Wonderful to engage in

  • Help identify authentic opportunities for influencer content and campaigns

  • Impart digital and social industry learnings and experiences to our team

  • Manage and continually update social guidelines, processes, and best practices for all platforms, including emerging trends and technologies, and communicate this knowledge clearly and concisely

  • Understand social listening services and basic research techniques and use them to support social strategy/content and reports

  • Build editorial calendars and leverage attendance at marketing shoots, press junkets, location visits, and/or other talent-driven events. 

  • Write blog articles

  • Respond to social media messages and comments requiring response

  • Monitor info@campwonderful.com inbox

DESIRED SKILLS

  • 5-8 years social marketing experience with excellent written, verbal and presentation skills

  • Deep understanding of interactive and social environment with a desire to stay abreast of the industry’s newest trends

  • Expert knowledge around paid social media, key platforms and influencer engagement

  • Strong understanding of the trends shaping consumer behavior today and in the future

  • Ability to work under deadlines and stay focused simultaneously on the big picture and smallest details

  • Strong organizational abilities, including time and resource management

  • Open to travel as necessary and must be able to attend NYC based events

  • Ability to develop brand assets via Photoshop/Canva/InDesign

Please send resume, portfolio or website, and hourly/day rate to info@campwonderful.com


Caolan Hunter